Vote, and we'll reward you with a vibrator. The article depicts the photograph of a sex toy surrounded by a star-and-stripes flag, with the caption: "Flag not included". On the eve of election day, in a Country were barely fifty percent of the population usually goes to vote, there's plenty of initiatives aimed at convincing the reluctant citizens. And renomate Babeland sex-toys shop does its best to push Americans to the polling stations.
"Babeland thinks voting is important. It's one of many ways that we can have a voice and it should be everyone's basic level of engagement with the political process". And that's how their encouraging people: "Stop by any brick and mortar store between November 4th and 11th and bring your voter registration card, voting stub or word of honor. If you voted , we'll give you a vibrator for free!" .
Babeland is quite a particular sex-toys shop, born in 1993 thanks to the initiative of two girls, "in response to the lack of women-friendly sex shops in Seattle". So, against the typical dark, hidden and ambigous sex shops, Babeland opened their coloured, funny, friendly spaces, because - they state - "sexually healthy people make the world a happier place". Babeland is no new to social commitment. On their website and in their shops, as an example, you can buy the "Come for a cause" kit: the proceeds go towards an association that supports women living with breast cancer, while the proceeds of preservatives help an organizations that promotes reproductive health and family planning. To support the "democratic process" is another step in this direction.
"No matter where you live, please vote". And if, after voting, you want to help pushing other citizens to the polling stations, even better. "Sex toys for voting, only the satisfaction of having helped ensure your country's future can be better than that". Vote, right, but for whom? At the end of the post on Babeland's blog, the author gives a clue: " I live in New York but I will be in Northeast Philadelphia working for Obama all day!". And the customers seems to agree: "Great promotion!", comments a reader. "Amazing promotion! Babeland loves to give more than they receive, clearly they are female", notes a girl. And another women adds: "Here's an author (wish I could remember her name) who wrote that she calls masturbation "voting Republican" because it is the most self-serving thing a person can do!". America is getting ready for the vote. A breath holding, vibrating waiting.